Liz states that you build networking gravity in four principle ways:
- Sharing your expertise widely to enable as many others as possible to have clarity on what you do and know how you could help them.
- Having a clear idea of the kinds of people you want to meet and network with.
- Developing strong interpersonal and communications skills that help you create sustainable relationships.
- Raising your profile to attract people in large numbers and enable you to "stay on their radar screen."
I am thoroughly sold on the LinkedIn platform as a means of helping you attain and sustain networking gravity. LinkedIn is NOT a "silver bullet" solution -- it's simply one of the tools you can use VERY EFFECTIVELY to create networking gravity.
Whether you're a job seeker, a seller of services, a seller of products, or someone seeking to leverage relationships to help achieve other business goals and objectives -- LinkedIn WILL work for you, if you focus sufficient time and effort.
My personal goal is to spend about ONE HOUR each day on LinkedIn-related activities (sometimes more, sometimes a bit less). I usually accomplish this in either a single session or split between two 30 minute sessions.
My One-Hour LinkedIn Workplan usually includes some combination of the following activities:
- Daily Status Update. Update your status with a link to a blog article or news article - something written by you or someone else.
- Group Article Posting. Post at least one article - your own article or another's article - across 5 to 10 relevant LinkedIn Groups
- Q&A. Answer a question (or ask a question) in your field of expertise
- Recommendations. Write a recommendation for someone - A vendor, a client, a current colleague, a former colleague, etc.
- Invite Connections. Send out invites for new connections -- seek people out in Groups and through "people searches." Add a personal note to your invite.
- Article Comment on someone else's article post in a Group forum
- Group Dialogue. Join in with a comment or feedback on a Group discussion dialogue thread - offering something positive, constructive or helpful
- Reach Out to Connections. Make direct contact with several of your current connections offering to help them in some way. Share a set of useful tips or a great article link.
- Comment on several of your connections' Status Updates.
- Accept Connections. Accept connection requests that you receive. Add a personal response back to several of those
Andy Robinson, Executive Career Coach
Co-host, Career Success Radio Show
A leading authority on career success; 15-year executive coaching veteran
Contact: Andy@CRGLeaders.com, 239-285-5575