Follow these tips to build a great personal brand at work, one that will set you apart and clearly establish your commitment and value to your employer:
ALWAYS give 110%. Go above and beyond what is expected of you, regardless of your level within the organization.
Take responsibility for understanding how you can help your direct supervisor/manager/leader achieve their near term goals and objectives. Ensure your goals are directly linked to those of your supervisor/manager.
Live by the values of the company, day in day out. Be a ROLE MODEL for company values.
Develop your knowledge of the company by creating network links around the organization, by talking to people at breaks, across lunch, at events. Initiate relationship development across the organization.
Develop your knowledge of the market and the competitors - immerse yourself in the business of your Company. Read trade and industry journals and newsletters, stay abreast of market threats and opportunities, learn the "language" of your industry.
Be positive about change. Change is inevitable and a positive attitude will ensure that you both stand out from the crowd and also stand the best chance of benefiting from the change. Learn to thrive on change and be an encouragement to others during times of changes.
Volunteer for special projects to extend your network and your knowledge/experience. Let your manager/leaders know of your interest in involvement in special projects, events and activities.
Take responsibility for your own development including seeking mentors for areas that you want to improve upon.
Always think about how you can help others - ask "What can I do to help you in your role?"
Be a knowledge sharer rather than hoarder - power lies in sharing information, not keeping it to yourself.
Stay completely away from the "water cooler gossip" machine. Refrain from negative talk. Hang around those who energize you.

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