Wow" Strategies of Frances Cole
Contributing Expert and Career Success! Partner
The All-Important Informational
When I was thinking about switching professions, from teaching to publishing, I kept going on interviews and striking out, and I couldn’t figure it out. There had to be something I was doing incorrectly, but what was it? To discover, I began going on informational interviews—setting up meetings with people whom I would have loved to have as bosses, but who weren’t looking for help. This turned out to be how I made the jump.
The purpose of an
informational interview is to find out both what companies
in your field is looking for and—just as importantly—what they are
not. Also, to discover what their concerns might be from
looking at you, and your resume.
The fact that the interview is informational doesn’t mean you don’t have to prep just as carefully as you would if there were a job at stake. In addition to knowing your interviewer’s resume inside and out, you should have a list of questions you’d like to have answered:
- Are there any immediate red flags you see when you look at my resume?
- Are there any skills I should fine tune?
- Are there any new trends in the industry I should be aware of?
Additionally, information interviews are a great place to find out what not to say as well as what you should say—because every industry has one question you can ask, or statement you can make, that just drives people wild.
(For example, when I worked in publishing that phrase was, “And I know my book would be great on Oprah.” Aaaaauugh. I mean, their book might very well be great on Oprah—but getting your book on Oprah is a bit like getting struck by lightning. The effect of a prospective author saying this was only to make everyone in the room think, “High maintenance. Back away slowly.”)
Now it might seem that people in these positions don’t have the time or energy to give to these interviews. I rarely found this to be true. The people I know who’ve been shut down had opened with, “Let me take you to lunch.” While this is a lovely offer, people are busy so respect their time limits up front. Ask them, “May I come in to speak with you for fifteen minutes at the beginning or end of your day?”
Another benefit of this kind of interviewing is that if they are sufficiently impressed with you, they will have you in mind when someone in their field is looking to hire a new person for their team.
Informational interviews are a win/win/win—and all those wins are for you. You get the experience of interviewing, you get the information, and you get the future connection.
Frances Cole Jones is an Expert in Communications and Personal Excellence. Frances founded Cole Media Management in 1997 to help clients identify and cultivate their inherent strengths and, through these, develop the powerful communication skills that enhance personal and professional performance. Writing The Wow Factor and How to Wow has been her way of reaching a wider audience, “My goal is to have every person who picks these up, put them down feel more confident in their ability to present their best self --in any situation.”
Career Success! Partner Frances Cole
Jones is a
regular contributing expert on our blog site. I hope you
enjoy Frances' insights, ideas and wisdom on the subject
personal communications-- helping you to "amp up your
brand" by wowing others with your personal presentation
Co-host, Career Success Radio Show
A leading authority on career success; 15-year executive coaching veteran
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