I just wrapped up a call with another one of my high-performing coaching clients. I often find, as I did in this situation, that a learning point emerges from my conversations with these bright, super-talented individuals.
In reflecting back on this call, the learning point was the reminder to myself that it is up to each of us to ENSURE that we have EDUCATED our contact network -- i.e., our clients, prospective clients, "centers of influence," vendors, business partners, etc. -- by providing them with a CLEAR PICTURE of the situations and circumstances that, when present, are PERFECT EXAMPLES of situations where we can ADD VALUE, create an awesome solution, or make a meaningful difference in someone's life (business life or personal life).
How well have you educated
YOUR contact network?
How clear is your network on the TOP 5 most common situations and circumstances where you are typically introduced, win the business and then create "magic" through the value you add and the service you deliver?
The mistake we often make is PRESUMING our network KNOWS what to look out for on our behalf. But ... WILL THEY recognize relevant situations and then "connect the dots" back to us?
My intention is to make it MY JOB to take the "presumption" out of the equation ... to thoroughly educate my network with the information that allows them to POINT SPECIFICALLY to situations and circumstance where they KNOW I can help.
Describe the situations to your network -- give them a short list of the most common ones. Tell them stories and give them real life examples of those situations. Talk about WHY you were introduced. Discuss the outcome and results you helped achieve for your client or customer.
Help your contact network "connect the dots" -- empower them with the information THEY NEED to refer opportunities to you -- and you'll find you have an ever-expanding set of eyes and ears in the marketplace constantly on the lookout on your behalf.
NOW .... Obtain the same information FROM THEM so you too can be THEIR eyes and ears.
Long term .... It's a win-win for everyone.
Co-host, Career Success Radio Show
A leading authority on career success; 15-year executive coaching veteran
Contact: Andy@CRGLeaders.com, 239-285-5575