Career Success!

Job Search - Follow the "80/20 Rule" and Achieve Results

Your job search will only be as effective as the level of effort you put forth (the amount of TIME) and the the QUALITY of that effort (focusing on the HIGHEST IMPACT job search activities). I have spoken with dozens and dozens of individuals over the past 90 days who are actively seeking new job opportunities.  Those who are seeing little to no results are either: NOT spending sufficient time and/or are NOT focusing the time they are spending on the highest impact activities. The job search process simply CANNOT be "Short-Cut" in the current market environment -- neither short-cut in terms of time spent nor short-cut in terms of focus on the right things (and usually the "tougher" and more "involved" things).

Time Commitment.  An effective job search campaign should be considered "a full time job."  If you are currently unemployed, then the 40 hours or so you'd normally spend working should be devoted to your job search.  At a minimum, you should follow an "80/20" approach to your time commitment -- with 80% of your available time during the week devoted directly to your job search, and 20% focused on other important activities -- personal time, community activities, training, education, professional development, etc.  Rest assured that your top competition in the job market is taking this approach -- without question.

High Impact Activities.  When it comes to highest impact job search activities, I am finding that most job seekers are following AN "80/20 Rule" but definitely not THE "80/20 Rule."  The Rule that many job seekers are following is spending 80% of their time on lower-impact activities -- "surfing" and responding to job board opportunities, posting their resume on line and connecting with executive search professionals; and 20% of their time on high impact activities -- networking and reaching out directly to leads and potential employers.  The effective job seekers are doing just the opposite -- they're spending 80% OR MORE of their time on the high-impact, "human interaction" oriented activities, including:

• Talking to and meeting with their network contacts
• Attending and participating in networking functions
• Aggressively utilizing social media applications for network communication purposes (LinkedIn, Facebook and Twitter, among others)
• Identifying target companies and aggressively contacting those companies directly or through a referral from their network
• Scheduling daily phone calls, daily meetings and getting out and "shaking hands"

What percentage of your time are you dedicating to your job search?

What percentage of your job search time are you focusing on high impact activities?

Are you achieving the level of results you desire in your job search campaign?

10 Common Situations Where an Experienced Career Coach Can Help Leap-Frog You Forward in a BIG Way!

As I look back over my last fifteen years as an executive coach and career coach and consider the REASONS I have been engaged by hundreds of coaching clients, a number of common themes definitely emerge -- common career situations that business people find themselves in where an outside expert can provide clarity of direction, "navigational" assistance, "process" expertise, objective and meaningful advice and contribution to effective decision-making. 

Some of those more Common Career Situations (the Top 10) include:

1. I Want to Maximize My Brand Value Where I Am - Establishing and communicating a compelling personal brand that creates maximum network "gravity" and business opportunity, AND achieving extraordinary results as a TOP PERFORMER by maximizing my employment value
2. I Have a New Boss - Developing a winning relationship with a new boss or new leader - Establishing trust and helping to create a "cheerleader" and advocate for you
   
3. I Just Started a New Job - Making a noticeable and sustainable impact in the first 90 days of a new job or new position - Hitting the ground running
   
4. My Career Feels Stagnated - Getting "unstuck" from a stagnated career situation and re-establishing passion and career enthusiasm - The top 5%'ers cannot allow their careers to stagnate
5. I'd Like to Move to a New Industry or New Functional Specialty -- I Am Ready for a Change - Transitioning effectively across industry sectors and/or into a new area of technical/functional expertise
6. I Just Lost My Job - Dealing effectively with job loss and executing a highly effective job search campaign - Taking control and moving on to bigger and BETTER things as quickly as possible
7. My Job Search Seems to Be Going Nowhere - Involved in a seemingly "endless" job search - dealing with frustration, disappointment and loss of momentum; then, re-establishing direction and quickly achieving goals, objectives and desired outcomes
   
8. I'm Up for Promotion - Preparing and planning for an upcoming or near-term promotion.  Staying on top of the "short list" in your organization's leadership talent pool
9. I am Re-entering the Workforce after an extended leave - Getting your career back on track and feeling great about what you do next
   
10. I'm Interested in "Going solo" or Launching My Own Business - Effectively transitioning from "corporate" career success to entrepreneurial career success

In addition to the above career situations, I have been asked by coaching clients to help them realize breakthrough results in achievement of LASTING career success by fully mastering one or more of the the following Key Career Success Philosophies, Strategies and/or Skills -- all of which have been proven essential to achieving LASTING career success:

• "Living" the THREE key Career Success Philosophies:
  
  • Proactive Career Management - The Core Philosophy - Taking control of your career and driving the process of achieving lasting career success.  LESS THAN 5% of business professionals and leaders adopt this philosophy.  That same 5% achieves INCREDIBLE career success.
    
  • Achieving and Sustaining Optimum Work/Life Balance.  Getting this right -- keeping your life in balance -- provides a wonderful foundation for allowing BIG IMPACT at work and on the job.
    
  • Actively Embracing Lifelong Learning - Taking it upon YOURSELF to keep current in the latest thinking in your areas of expertise.
    

• Mastery of the Six Key Career Success Strategies:
  
  • Leveraging Key Strengths
  • Building and Maintaining Powerful Connections
  • Building and Maintaining a Powerful Personal Brand
    
  • Surrounding Yourself with an All-Star Team
  • Mastering Change and Adaptability
  • Becoming a "Value Animal" - ALWAYS Exhibiting a Value-Added Mindset - In everything you do
    

• Mastery of the Six Key Career Success Skills:
• Leading and Following - In order to lead effectively, it is inherent that you "think" like a follower
• Coaching and Mentoring Others - Bringing the absolute BEST out in others
• Communicating Effectively - Speaking, presenting, writing and listening
• Time Management, Planning and Organization - Focusing on the important and minimizing the urgent
• Decision-Making - Developing confidence in the decisions you make ... and trust on the part of others in the decisions you make
  
• Problem-Solving, Selling and Negotiating - Three highly interrelated skills that MUST be mastered

What is YOUR current career situation?  How well have YOU mastered the Career Success Philosophies, Strategies and Skills?

There is a wealth of career coaching resources available.  Choose a coach that has an established track record, a portfolio of highly satisfied coaching clients, and someone with whom you "connect" with from a personal and "chemistry" standpoint.  Interview three or four, check references and choose the one that "feels right" for you.

All the best to your career success!

Copyrighted:
Andy Robinson
Career Success Coach
CRG Leadership Institute LLC
239-285-5575
Andy.Robinson@CRGLeaders.com
www.AndyRobinsonCareerTips.com
www.AndyRobinsonCoach.com

My Passion: "Helping people love what they do for a living and achieve incredible career success!"

LET'S CONNECT:
www.AndyOnLinkedIn.com
www.AndyOnTwitter.com

Posted via email from Andy Robinson's Career Success! Career Tip of the Day

A Job Search Can Feel Like a Lonely Process (But It Does NOT Have to Be!)

A common theme I am hearing from those in career transition and job search mode these days is that "it's a lonely process."  A job search is very much NOT a team or group process -- it really IS YOU versus the competition, and the competition these days is awfully intense.  However, it IS a process that involves other people and there are plenty of ways you can solicit participation and help from others throughout the process.  Consider these ideas:

• Reach Out to EVERYONE.  Losing your job CAN affect your self-confidence and self-esteem if you let it.  It is not uncommon for job seekers to withdraw from their broader circle of friends and personal and business relationships.  It is VERY important , however, to resist this tendency.  You really need to be doing the exact opposite -- reaching out to everyone you know and letting them know your situation, giving them a CLEAR IDEA of what you're looking to do next and SOLICITING THEIR HELP.

• Connect With Other Job Seekers.  "Team up" with a friend or business associate who is also in career transition and actively involved in a job search.  Meet once a week over coffee to discuss issues, challenges, successes and plans.  Help each other solve problems and give each other morale support throughout the process.  This is a great way to develop and strengthen personal relationships.

"Take advantage of your job search as a time to
reconnect with friends and former business associates.
Reach out to others and use this as an opportunity to
develop and nurture your network."

• Find a Local Support Group.  A number of churches and community organization are offering group support and a forum for sharing ideas, job leads and learning effective job search skills.  Many of these groups invite outside employment experts to present tips and give advice as a service to the group.  Check your local newspaper and church bulletin.

• Aggressively "Work" Your Network. Now's the time to connect and reconnect with your business and professional network. Reach out -- share your story, share information, send birthday and greeting cards, ask if you can help them in some way, pass on news, refer contacts to each other, look for ways to "give."  Share your "target employer list" with your network and keep your network current on your situation.

• Get Active In Your Chamber of Commerce, Rotary Club, etc.  Make a habit of attending weekly meetings, lunches, etc. at these types of organizations. Develop and strengthen relationships, share your situation, be an active participant.  Visibility is key.

• Join a Local Toastmasters Club. A great way to meet people, network AND strength a very important skill -- getting comfortable speaking effectively in front of others.  Toastmasters is a wonderful organization that offer a supportive environment to build your confidence in public speaking.

"Not is a GREAT time to get involved in clubs and
professional organizations.  Broaden your network through
participation in meetings, seminars and conferences."

• Find Support Through Social Media Groups.  Social media platforms offer a myriad of groups oriented around career change and job search.  Join these groups, "listen in" on the discussion forums and participate.  Strike up individual relationships and export those relationships into real conversations outside the media platform.  Help each other out, offer advice, offer support.

• Find an Accountability Partner.  Find someone who can help "hold your hand to the fire."  Let that person know their role and arrange for a weekly or bi-weekly meeting to discuss progress and lay out action plans.  Possibilities would include a good friend, a former business associate, a former mentor, a former boss, your spouse, a parent, etc.

• Connect With an Executive Recruiter.  Identify an executive recruiter (or two) that specializes in your industry or discipline and stay in touch.  Offer referrals to the recruiter for position they are focusing on.  Share industry news and events. Executive recruiters can also give you great interviewing tips and job search process tips.

• Attend Seminars and Conferences.  Identify key upcoming conferences and seminars specific to your industry and career interests. Prepare in advance for these events; plan ahead to connect with target individuals.  Be participative and visible.  Collect business and cards and FOLLOW UP.

"Surround yourself with positive people -- friends, family
members and associates who support your efforts.  Lean
on others and seek advice, counsel and ideas."

• Sign Up for a Class to Learn a New Skill or Strengthen One.  Use this opportunity to learn a new skill or hone an existing one. Connect with classmates, instructors and professors -- develop new relationships, share your situation and interests.

• Hire a Career Transition or Job Search Coach.  Consider hiring an outside professional to help you structure, develop and implement a highly effective job search campaign.  Your coach will also hold you accountable to a plan and offer advice and counsel through every step of the job search process.

• Use This Opportunity to Enjoy More Time With Your Friends.  Take the opportunity to ENJOY your friendships.  Spend time with those you enjoy being with.  Enjoy the fellowship and emotional support.

Special thanks to Carrie Robinson (www.linkedin.com/in/careersinconsulting) for submitting this article.

I'm Not Getting ANY Results From LinkedIn. Is It Really Worth My Time? YES! Here's Why....

Career Success Radio Show - Listener call-in question from Corey from Washington, DC metropolitan area:  Corey asks ...."I'm Not Getting ANY Results From LinkedIn.  Is It Really Worth My Time?"

Great question Corey!
Listen to our response:

NOTE:  Each day, we choose at least one of our more popular listener call-in questions and post the answer in  a short audio clip hear.  All audio clips are generally 3 to 4 minutes in length.

What Advice Do You Have in Getting Off to a Great Start in a New Job?

Career Success Radio Show - Listener call-in question from Drew in Columbia, South Carolina: Drew asks .... "What advice do you have in getting off to a great start in a new job?"

Listen to our response by clicking here -> Our Advice 

Posted via email from Career Success! Wisdom from Andy & Carrie Robinson

Are You Actively Managing Your Career?

Actively managing your career progression and career track is critical to your career success.  It is ultimately up to you to take control over your career direction and take personal responsibility for your career success.  Consider these ideas and suggestions for actively managing your career.

Career Management Ideas:

Keep Your Resume Up-to-date - Keep your resume current and up-to-date.  Sounds simple, but in reality, very few professionals do it.  Highlight your latest achievements, include the latest industry jargon and terminology, update your contact information, and ensure your presentation is in alignment with your "next step" career interests.  It is much easier to keep your resume up-to-date in real-time than it is to have to compile it from memory later.

Keeping your resume up-to-date will also facilitate your continuing reflection on your career track and future direction.

Stay In Touch With Your Network - Your business, professional and personal network will ALWAYS be your best source for future job position referrals, but only if you maintain ongoing contact with these individuals.  Stay on their radar screen through frequent communication - holiday cards, birthday cards, notes of congratulations, kids' birthday remembrances, etc.  Also consider writing an informative newsletter for distribution to your network.  Send articles you find which might be of interest to your network contacts.

Staying in touch with your network will definitely pay huge benefits to you in the future.

Be a Subject Matter Expert - Develop an area (or areas) of subject matter expertise that you become known for.  Drill down deep in that area; keep current on the latest thinking in that area. Position yourself as the "go to" resource or specialist in that area at your company, in your community, in your profession and/or in your industry.

Your area of subject matter expertise lays an excellent foundation for establishment of your personal brand -- your unique value proposition that gives you competitive advantage and puts in you in high demand. 

Build Upon Your Key Strengths - Know your areas of key strength and continue to build your proficiency in those areas.  Your areas of key strength are those things that strengthen you when you're doing them.  Some people are excellent public speakers, others are excellent writers, and others are excellent teaching others.  Understand your areas of passion and commit to ongoing mastery of those areas.

Promote Yourself - Keep a log of your achievements on a real time basis -- write them down.  Summarize your achievements on at least an annual basis.  Share that information during your performance evaluation with your manager.  Publish your accomplishments on LinkedIn or on other online networking platforms. 

Manage Your Personal Brand - Google your name from time to time and review the information you find on yourself "out there."  Ensure what you see is consistent with your personal brand and how you want to be viewed by others.  Actively manage your publicly available information, or at least maintain awareness of what others will be able to read about you.

Keep Your LinkedIn Profile Current and Compelling - As a huge fan of LinkedIn, I highly recommend joining LinkedIn and keeping your profile update-to-date.  Also ensure your profile promotes your subject matter expertise and areas of strength.  Keep your LinkedIn profile information consistent with your resume, as the two will likely be compared by prospective employers.  Request recommendations from network members through LinkedIn and ensure those recommendations are posted on your LinkedIn profile.  Include a link to your LinkedIn profile in your email signature; a great way to promote yourself.

Know Your "Next Step" - You ALWAYS want to be able to explain in 30 seconds or less -- with crystal clear clarity -- (1) exactly WHAT you currently do and HOW you add value and (2) exactly what you want to do NEXT in terms of career step.  Item (2) is particularly important if you are seeking something new to do in the near term -- whether at your current employer or somewhere else.  Others WILL and can help you with your next career step but ONLY if they know HOW to help you -- i.e., knowing WHAT you want to do, WHERE you could do it, and HOW YOU want them to help you.

Job Search Success - An Interview with Job Search Expert Miriam Salpeter

Career Success Radio Show

Interview with Miriam Salpeter, Job Search Coaching Expert

Carrie and I interviewed author Miriam Salpeter on the Career Success Radio Show on Tuesday, April 28th on the subject of how to conduct an effective job search in the current economic climate.  Miriam offers some excellent tips, advice and job search "secrets" which will give job seekers a "leg up" in their current job search.  If you're currently in the job market, you'll definitely want to listen to this excellent broadcast which is available in the Radio Show Archives by clicking HERE or on the pictures below.

Miriam Salpeter, founder of Keppie Careers, has been advising clients regarding their career plans and writing resumes for over 12 years. An accomplished writer and editor, Miriam was a Vice President for a Wall Street firm prior to earning a Master’s degree from Columbia University in the City of New York, where she trained in career advising and counseling. Miriam holds a bachelor’s degree in Honors English from the University of Michigan, Ann Arbor.

Prior to founding Keppie Careers, Miriam was responsible for career advisement, presentations and programming at several New York City institutions. She headed the Career Action Center at the Rollins School of Public Health of Emory University, where she advised an array of clients, from new professionals through experienced job seekers. Miriam presented on career related issues at a variety of national peer-reviewed conferences and has been a consultant and regular presenter for several career services organizations.

Miriam maintains an Advisory Board of executives, business owners, academics and human resources professionals in a wide variety of industries. This extensive network helps ensure that Keppie Careers is ahead of the curve regarding resume trends and industry preferences.

Friday Favorites! - April 3, 2009 - This Week's Best Career Articles

This Week's Best Career-Related Articles Chosen From Other Blog Sites

Ok blog readers and friends....it's time for Friday Favorites!...I've collected some of my favorite blog posts for the week from a variety of other blog sites.  We've searched and scanned through 100's of sites and I'd like to highlight the following, all of which I believe offer unique insights and perspectives and highly relevant content.  Some of these may also challenge the way you think about your career development, career management and career planning.  I hope you enjoy....

This week's "Friday Favorites" Include:

Making It Past the "Gate-Keeper."  Great advice and tips for how to get follow up from the resume you submit for a job position.

How to Build Your Personal Brand on Facebook.  Here is a guide to building a compelling and memorable personal brand on Facebook.

No Followup = No Results - Following Up On Your Networking Activities is Critical.  Did you know that a staggering 95% of job seekers are estimated to fail in following up on their networking activities?  There are a number of things that YOU can do, none of which are either onerous or time-consuming, the key is to do those things consistently.

Create Your Own Job. More and more job-seekers are finding that NOW is the best time to start their own business.  Is this an option for you?

Do You Need a Personal Business Card?  Maybe you’re thinking that it’s time to create a personal card of your own. You may not have any side projects, but you even if you just want an easy way of sharing your personal contact information, a card can make the fit. If you're currently unemployed this is a MUST DO.

Social Media Applications for Career Development

Social Media Applications are quickly becoming accepted and valued as tools for:

• Communicating with your personal and business network
• Sharing information with your personal and business network
• Collaborating with your network
• Learning -- personal and professional development
• Planning and managing group activities
• Establishing your personal brand
• Keeping up with your network, regardless of location or relocation

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Consider this factoid: New stats from Nielsen Online show that by the end of 2008, social networking had overtaken email in terms of worldwide reach. According to the study, 66.8% of Internet users across the globe accessed “member communities” last year, compared to 65.1% for email.  Read the complete article HERE.

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Three Social Media Applications ( the "Big Three") are emerging as the preferred choice for many:

• LinkedIn for business and professional networking
• Facebook for personal and social networking (although connecting with work and business contacts is a rapidly growing trend with this application)
• Twitter - a "micro-blogging" network communication application with a balance of personal and business network communication

As more an more of us gravitate toward using the "Big Three," their power as networking communication tools will continue to grow stronger and richer.  Accepting, embracing and aggressively using these Social Media Applications presents an excellent opportunity for enhancing your career planning, career management and career development -- by keeping you in touch and allowing you to easily share, give and receive value from your contact network.  Your network is your number one career management and career development asset. The strength, depth and quality of your network will work wonders for your career success.

Each of the Big Three Social Media Applications is discussed in more detail below:

LinkedIn

Here are the latest facts on LinkedIn:

• Founded in 2003, LinkedIn has over 36 million members in over 200 countries and territories around the world.
• A new member joins LinkedIn approximately every second, and about half of its members are outside the U.S.
• Executives from all Fortune 500 companies are LinkedIn members.

As noted above, your relationships matter -- Your professional network of trusted contacts gives you an advantage in your career, and is one of your most valuable assets. LinkedIn's purpose is to help you make better use of your professional network and help the people you trust in return.

When you join LinkedIn (it's FREE), you create a profile that summarizes your professional expertise and accomplishments. You can then form enduring connections by inviting trusted contacts to join LinkedIn and connect to you. Your network consists of your connections, your connections’ connections, and the people they know, linking you to a vast number of qualified professionals and experts. Through your network you can:

• Manage the information that’s publicly available about you as a professional
• Find and be introduced to potential clients, service providers, and subject experts who come recommended
• Create and collaborate on projects, gather data, share files and solve problems
• Be found for business opportunities and find potential partners
• Gain new insights from discussions with likeminded professionals in private group settings
• Discover inside connections that can help you land jobs and close deals
• Post and distribute job listings to find the best talent for your company

See also this excellent article which discusses 100+ Smart Ways to Use LinkedIn -- and this link which give a Three Minute Overview Video on LinkedIn.

Facebook

Founded in February 2004, Facebook is a social media application that helps people communicate more efficiently with their friends, family and coworkers. Facebook offers a platform that facilitates the sharing of information and ideas with your personal and business network. Anyone can sign up for Facebook (FREE!)and interact with the people they know in a trusted environment.

A few Facebook facts:

• Developed initially as a communication tool for college and university students
• Rapidly exploding in popularity across a wide variety of age groups - "The Aging of Facebook"
• President Obama used it in a very effective way to help him get elected
• Microsoft's new operating system borrows from it
• Over 175 million active members
• Average user spends 169 minutes per month on Facebook, Google 13 minutes
• Fastest growing demographic on the site: Women 55 and older, up 175% since September 2008 

The line between personal/social networking and business networking is getting very blurry and Facebook is taking full advantage of that blurriness. 

Alison Doyle, a career advice expert from About.com offers these tips for using Facebook for Professional Networking (read her entire article: "Facebook and Professional Networking."

• First, make a decision whether to keep Facebook social or expand your use.
• If you decide to use Facebook for professional networking, take a close look at your Profile and decide what you want business contacts or prospective employers to see - and what you don't.
• Create a simple profile (or clean up with your existing one) with minimal graphics and widgets.
• Limit the photos you post.
• Post content relevant to your job search or career.
• Use Facebook email to build relationships with your Friends.
• Choose your Friends wisely. Remember your Friends can see information about your other Friends in your Profile.

Twitter

Founded in 2006, Twitter is a FREE social networking and micro-blogging service that allows users to send updates (otherwise known as tweets) which are text-based posts of up to 140 characters in length.  Micro-blogging is a form of blogging that allows users to write brief text updates and publish them, either to be viewed by anyone or by a restricted group which can be chosen by the user

Updates are displayed on the user's profile page and delivered to other users who have signed up to receive them. The sender can restrict delivery to those in his or her circle of friends (delivery to everyone being the default). Users can receive updates via the Twitter website, instant messaging, SMS, Email and other Social Media Applications.

Twitter facts: Estimates of the number of daily users vary as the company does not release the number of active accounts. In November 2008, Jeremiah Owyang of Forrester Research estimated that Twitter had 4-5 million users.  A February 2009 Compete.com blog entry ranks Twitter as the third largest social network and puts the number of users at roughly 6 million and the number of monthly visitors at 55 million.

Twitter is a rapidly-growing network communication tool, one that allows you to "ping" your network easily and often with useful information, fact, resources and links.

Also see:  100 Twitter Tools to Help You Achieve All Your Goals.

I encourage you to check out ALL of these Social Media Applications.  In short order, all of these will be a must-have tool in your networking toolkit.

Friday Favorites! - March 20, 2009 - This Week's Best Career Articles

This Week's Best Career-Related Articles Chosen From Other Blog Sites

Ok blog readers and friends....it's time for Friday Favorites!...I've collected some of my favorite blog posts for the week from a variety of other blog sites.  We've searched and scanned through 100's of sites and I'd like to highlight the following, all of which I believe offer unique insights and perspectives and highly relevant content.  Some of these may also challenge the way you think about your career development, career management and career planning.  I hope you enjoy....

This week's "Friday Favorites" Include:

15 Second Marketing - Delivering an Effective Elevator Pitch
Have you ever heard of an elevator pitch? That’s when someone casually asks, “What kind of work do you do?” and you give them a brief answer in roughly the time span of an elevator ride. The people who hear your elevator pitch could be potential business partners or clients, or they could be strangers you meet at a party or on the street. This articles gives some great perspectives on delivering an effective elevator speech.

Make the Most of Your LinkedIn Profile
LinkedIn is the best business networking site I am aware of. People join it to do business and if you are smart enough, you can build powerful connections and find awesome opportunities there. Now let’s see how you can increase your LinkedIn profile visibility.  Read more in the article.

10 Great Social Sites for Resume Building
Creating the perfect resume is not easy. Luckily, there are a number of online resources dedicated to helping you create outstanding traditional and social media resumes. Here are 10 great social sites with unique features that let you create your own resume-like profile, edit your resume online, get it reviewed by experts, print it, share it on social networks, and much more.  Check out the article.

Business Cards to Enhance Your Networking
Networking business cards, which have the look and feel of a traditional business card, give you the opportunity to provide critical career and contact information with people you meet in social and professional situations.  Read the article for all the details.

10 Tips for Executive Rebranding to Win in Volatile Markets
In this volatile climate it's tempting to change who you are - to meet what you think the market needs - so you can protect your current job or secure a new position.  But changing your personal brand is a "no can do" – it’s intrinsically who you are! However, you can change your executive brand - what you are known for; what your personal brand looks like when you take it to work - and the perceived value attached to that executive brand.  Click through to this excellent article.

How to Identify Your Transferable Skills
What happens to the experience you've gained from your current job and those before it? What about the hours, years and dollars spent studying this vocation in school? Do you really have to start at square one if you decide to drastically switch careers?  Not at all. Your experience turns into transferable skills; you just have to learn to recognize and sell them to employers.  Read more in the blog article.