We’ve all heard of the book, but what a great principle to apply to our resumes, cover letters, and job searches. Instead of utilizing a generic or jack of all trades (and master of none) resume, we should be using (and with great success) a purpose-driven, focused, and customized resume. In fact, if you have expertise in more than one area, then you should be broadcasting more than one resume.
After working recently with a client who had an extremely unfocused, all-over-the-place resume, I was prompted to sit down and write about how important a focused, customized, and branded resume really is. This particular client had his resume nicely written, and to tell the truth, it wasn’t half bad. It contained great wording, had an appealing format, and even included some great accomplishments. The problem was that this resume had multiple personalities — ten different job titles and no clear direction. It was no wonder the client hadn’t even received one call back.
Hiring managers were
probably reviewing the resume and thinking,
“I have no idea where to put this person or what he really wants to do.”
- Focus. Pick one position, one role, one industry. Then convey your achievements, contributions, experience, expertise, talent, passion, and vision for that one key role. This does not mean you can only apply to that one position; this is where the technique of employing multiple resumes which are focused in different areas comes in to play.
- Don’t just develop a resume with any old content. Create your personal branding statement, and then tie in all of the other elements of your resume to support that statement. If you are an amazing sales manager in the XYZ industry, then what makes you so great? How do your talent, passion, and vision play into that?
- Customization is crucial. Form an appropriate branding statement and relevant career summary to industry specific keywords and pertinent accomplishments. They should all relate back to the exact position to which you are applying at that very moment.
Everything about your resume should address the key points of the job description and answer the question: “Are you a perfect fit for this job?” If you can review the description and honestly answer, “I addressed all of their requirements—either through my branding statement, career summary, keywords, or accomplishments,” then you can be assured you’re the perfect fit for the position and you have a purpose-driven resume.
Author: Jessica Holbrook of Great Resumes -- Fast Putting Your Resume to Work for You! Call Jessica Toll Free at: 1.877.875.7706 or Email her at: Jessica@greatresumesfast.com
Co-host, Career Success Radio Show
A leading authority on career success; 15-year executive coaching veteran
Contact: Andy@CRGLeaders.com, 239-285-5575